Our methodology

Measurement is the cornerstone of everything we do at Proletar. Our measurement methodology help companies uncover key insights about your digital strategy. From this we create and execute concrete actions plans that help our clients realize their business goals. We use the following tools and methods:


Google Analytics

Web analytics is the process of finding and establishing insights about your business that can be acted upon. As all our consultants are highly skilled in Google Analytics, here are examples of what we can help you with:

  • Implementation and configuration, regardless of technical platform
  • Reporting and analysis
  • Optimization and testing
  • Audit of existing measurements and setups
  • Measurement strategy, and preparation of goals and Key Performance Indicators (KPIs)
  • Google Analytics integration with other systems
  • Google Analytics courses tailored for your company

Tag Management

In a digital world, everything is changing and it is changing rapidly. Whether you’re starting a new campaign, A / B testing, or measuring more on your site, it’s important to be able to turn around quickly. By using a tag management tool like Google Tag Manager, you can implement and set up different scripts and tags without having to deal with releases or overbooked developers. This frees up resources and makes your digital work more efficient and flexible. Our consultants can help you with:

  • Providing a centralized handling of scripts and tags
  • Increasing flexibility through interaction possibilities and short path to publishing
  • Increasing security through access levels, test functionality and automatic scanning of malicious scripts
  • Enabling more advanced measurements than can be achieved with a traditional implementation of an analysis tool



Reporting leads to greater transparency, better understanding and increased control. Our consultants can help you with:

  • implementation of reporting from any system to provide exactly what is needed
  • integration and alignment of data from different measurement systems
  • use APIs to gather, calculate and structure data, presenting what you need in a simple dashboard